DAOU Vineyards

Full-Stack Development, iOS Development, Meta Pixel & Conversions API, GA4, GTM, ADA & WCAG 2.1 Compliance

Project Overview

DAOU Vineyards, a luxury California wine brand, needed a high-performance website that seamlessly integrated e-commerce, analytics, and accessibility while maintaining their premium brand experience.

My Contributions

I worked on full-stack development, iOS integrations, and advanced tracking implementations to ensure a seamless user experience across all platforms.
✔ Full-Stack Development – Led the team in building the frontend and backend using React and Craft CMS, integrating WineDirect for e-commerce.
✔ iOS Development – Implemented Meta SDK and GA4 tracking for app performance monitoring.
✔ Meta Conversions API Implementation – Set up server-side Meta CAPI tracking for both web and mobile to enhance marketing attribution.
✔ GTM & GA4 Set Up – Configured event tracking for deep analytics and audience insights.
✔ ADA Compliance – Improved accessibility to meet WCAG 2.1 standards.
DAOU Vineyards Homepage website screenshot

Results

📌 Improved Performance & Accessibility
Fully WCAG 2.1 compliant, ensuring a seamless experience for all users.
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📌 Enhanced Tracking & Marketing Attribution
Accurate event tracking across web & mobile, enabling better audience insights.
Meta Conversions API integration improved ad targeting and conversion accuracy.
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📌 Seamless E-commerce Experience
Integrated WineDirect for a smooth checkout flow.
Optimised mobile experience, ensuring high engagement on iOS devices.
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📌 Business Impact
Increased membership sign-ups and e-commerce conversions due to a faster, more optimised site.
Improved data-driven decision-making for DAOU’s marketing team through advanced analytics.
DAOU Vineyards Buy Wine website screenshotDAOU Vineyards Soul of a Lion website screenshotDAOU Vineyards Wine Club website screenshot
COPYRIGHT RICHARD DOBSON 2025